Doug the Pug

Doug the Pug is famous social media star. He became instant sensation through his Instagram account. So far, Doug the Pug amassed over 4 million subscribers. Doug the Pug also has his own website with merchandise that people can buy. He became one of the top celebrity dogs in the world in a very short time. Doug the Pug’s net worth is approximately $1.6 million as of 2020, although it’s really his owner’s money. Check out also how rich the other animal stars such as Lil Bub, Jiffpom, and Manny the Frenchie are.

Path to fame

When Doug the Pug achieved his first 100 thousand followers, Rob Chianelli, Mosier’s husband, made party for Doug and his mom and purchased balloon that looked like a pug. The video from that party went viral on social media. Among other things Doug the Pug became author of the book Doug the Pug: King of Pop Culture.

Doug the Pug also went on international book tour in Paris and United Kingdom. Doug the Pug as a king of Pop Culture must be on top of whats in right now, so when Instagram accounts were posting broken eggs, Doug had to make fast move to join the wave.

In addition, charismatic pug also created his own YouTube channel. Today, his most favorite video is SPIDER-PUG. This video brought Doug over 18.3 million views already. Most recently Doug also made video TIGER KING: Pug Edition. Today, the picture is one of the most popular post of Doug the Pug. He also won many awards in the past. Most notably, Doug the Pug won People’s Choice Awards for The Animal Star of 2019.

Owner’s background

Mosier was working on social media pages for many customers in artist management company when she brought the pug home for the first time in 2012. However, Mosier created her own Instagram page where the most favored pics were those with her pug year later. In reaction to that surprising success, Mosier created for her pug his own account in 2014.

In the early days, Mosier was contacting major Instagram accounts to feature Doug’s photos so that she could increase his following. Soon, one of the email that Mosier sended on behalf of her new Instagram star reached reporter Brian Koerber.

He claimed that the success of Pug is due the fact that Mosier is good at making high quality pictures and choosing the best ones for posting on the account. The reporter made a piece on Doug in the Mashable, which brought attention of many major articles including TIME. In 2015, Mosier’s boyfriend Rob Chianelli joined the brand.

Doug the Pug net worth increases over the years

  • 2017: $850 thousand
  • 2018: $1.1 million
  • 2019: $1.4 million
  • 2020: $1.6 million

Sources of income, salary

Doug the Pug’s main source of income is his 4 million Instagram account. Furthermore, Doug has Tik Tok account and YouTube channel. His YouTube channel is closing on 350 thousand subscribers. Cute pug increases his net worth through brand endorsement deals, sponsorship, advertisements, celebrity appearances and many more.

He is also maintaining his celebrity status through appearance in magazines and celebrity photoshoots. However most of Doug’s wealth still comes from Instagram account where he is posting on a daily basis. He has a large community that likes to keep in touch with his snarky comments.

Doug the Pug also has his own website where he sells merchandise. He sells T-shirts, car accessories, pins and hoodies. In 2020, during the pandemic Doug the pug also created his own mask to do his part in fighting the global pandemic.